Firetree Privacy Policy





Thank you for visiting my data protection policy. You can use this website without the need to provide any personal data. If you want to purchase any photographic or video services, then the processing of some personal data will be necessary. This Policy explains when and why I collect personal information about people who visit my website, and use my services, and how I use it and keep it secure. The Policy may change from time to time, and by using my website, you’re agreeing to be bound by this Policy.

What personal data we collect and why we collect it


When visitors leave comments on the site I collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Your contact information/contact forms 

If you contact Firetree Photography and register an interest in our photography service I will store your data on our database in order to contact you and communicate with your further. You can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, I will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, I will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so I can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), I also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data I hold about you, including any data you have provided to us. You can also request that I erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Who is Collecting and can Access the Information?

I control all data that passes through the website, and Firetree Photography/Visual Media is the only business who will have access to this information, and:

  •    I will not sell or rent your information to any third parties.
  •    I will not share your information with third parties for any marketing purposes.

What type of information is collected?

I obtain information through the website in three ways: anonymously, directly and by a third-party.

  1. Anonymously: The anonymous information I collect may include your IP address, whether you are using a computer, a tablet or a phone, which country you are located, which website pages are accessed and how long you may spend looking at our website pages.
  2. Directly: The direct information I collect is when you make an enquiry, purchase products or purchase a photography or video service. This will be your name, e.mail address, address, phone number and details about your event.
  3. Third Party: If you purchase a product or service from me using an online payment method, your card information is not held by us but it is collected by a third party payment processor (Worldpay) who specialise in the secure online capture and processing of credit/debit card transactions. The only information I receive from the third party are notifications that a transaction has taken place, with the name of the payee, the date and the amount of the transaction.

How is your information used?

I will hold your personal information on my systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with me. Any information you provide will be used to:

  • Carry out any obligations from any contracts that we enter in to.
  • Seek your views or comments on the services we provide.
  • Notify you of any changes to our services.

As part of my business, I will need to share our photography and video services on our website and social media channels. I may require specific information relating to an event for publication in an article or blog to be posted alongside images of the event. For example I may post a blog about a wedding or portrait shoot which will include first names, shoot details, location and general details. Surnames and sensitive personal data will not be published. When publishing online, this website may be re-posted or shared. The use of images in our marketing material will be agreed in advance, consent will be requested in the form of a contract/questionnaire and specifically list consent as ‘opt-in’. You may request for the post to be removed at any time, but please understand that we cannot be responsible for re-posts/shares.

Who has access to your information?

The only person who has any access to any information which is collected through my website or any other communications is Firetree Photography and Visual Media, and:

  • I will not sell or rent your information to any third parties

Direct Marketing

I generate a newsletter, these are managed through Mailchimp and it is necessary to ‘opt in’ to receive the newsletters. If I contact you, it will be about an enquiry you have made or any photographic services we have agreed upon. All communications will be sent directly from us to you.

Security Precautions 

When you provide any personal information, I take steps to ensure that it’s treated securely to protect the loss, misuse or alteration of any information. My website is protected with SSL and a secure page a lock icon will appear on your web browser to show that the page is secure.

Any information provided over the internet can never be guaranteed 100% secure. As a result, while I strive to protect your personal information, I cannot guarantee the security of any information you transmit to us, and you do so at your own risk.

Once I receive your information, I make our best effort to ensure its security, and where we have given you a password which enables you to access my website galleries, you are responsible for sharing this password.

Links to other websites

My website may contain links to other websites run by other businesses. This privacy policy applies only to the Firetree Photography and Firetree Visual Media website‚ so I cannot be responsible for the privacy policies and practices of other sites if you access them using links from my website.

Data Retention

My business involves the taking of photographs and video. As such, I intend to archive such works for the lifetime of the business. This is to ensure that clients may retrieve past projects/images, should they need further copies/prints/albums etc. In order to maintain an effective archive, the basic personal data is also retained for the life-time of the archive. For accounting purposes I am required to hold business accounts for a period of 6 years after filing.

Any information which relates to enquiries and does not result in a contract/service, will be removed after 2 years or sooner on request. For example, if someone enquires about our services but does not proceed, then I remove their personal data after 2 years on request.


For preschool, school and nursery photography we use Flex Schools, a fully integrated proofing service ( Flex schools is supported by a secure, professional level inscription supplied by Verisign, industry leaders in secure server certification. Dunns(Flex Schools) ensure the service is fully PCI DSS compliant.Dunnsstore images on their archive for 6 months after the photography session. Master files are archived at Firetree Photography and Firetree Visual Media for the life of the business.

Should you require images from any shoot to be deleted, you may request this by e.mail or telephone call at any time. The decision cannot be revoked once images have been deleted.

Images from pre-schools and schools are not be used for marketing without written request and sign consent obtained.

Review of this Policy & Access to your Information

I will keep this Policy under regular review, and the Policy was last updated in April 2019. If you are concerned about any information we have about you can send an email to: