Privacy Policy
Last Updated: 2026
Fire Tree Photo ("we," "us," "our," or "Company") operates the firetreephoto.co.uk website. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our site.
Information We Collect
We may collect information about you in the following ways:
- Personal Information: When you voluntarily submit information through forms, newsletters, or contact requests, including your name, email address, and other details you provide.
- Technical Data: Your IP address, browser type, operating system, and referring URL.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience.
- Usage Data: Information about how you interact with our site, including pages visited, time spent, and links clicked.
How We Use Information
We use collected information for the following purposes:
- Analyzing site performance and user behaviour through analytics tools
- Tracking affiliate commissions and referrals to casino and betting partners
- Improving website functionality, content, and user experience
- Sending newsletters and promotional communications (with your consent)
- Responding to inquiries and customer support requests
- Compliance with legal obligations
Cookie Policy
Our site uses the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytical Cookies: Help us understand how users interact with our site using Google Analytics and similar tools.
- Affiliate Tracking Cookies: Track referrals to casino and betting partners for commission purposes.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You can control and opt-out of non-essential cookies through your browser settings or by using our cookie consent banner. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our site contains links to third-party casino, betting, and affiliate websites. We are not responsible for the privacy practices of these external sites. When you visit partner websites, their own privacy policies apply. We recommend reviewing their privacy statements before providing any personal information. We do not control, endorse, or assume liability for third-party content or data practices.
Your Rights
Under UK GDPR and UK Data Protection Act 2018: You have the right to:
- Access your personal data held by us
- Correct inaccurate information
- Request erasure of your data ("right to be forgotten")
- Restrict processing of your information
- Object to processing, including for marketing purposes
- Request data portability
- Withdraw consent at any time
To exercise these rights, contact us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
For US Visitors (CCPA Compliance): California residents have the right to know, delete, and opt-out of the sale of personal information.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy. Analytics and usage data are typically retained for up to 26 months. Affiliate tracking data is retained in accordance with our partners' requirements and applicable law. You may request deletion of your data at any time by contacting us.
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us at:
Email: [email protected]
We aim to respond to all data requests within 30 days in accordance with UK GDPR requirements.